Encyclopedia of brand building
Employer Branding – BILLA, FONTANA, and DEUTSCHMANN
Nowadays, employer branding is one of the key tools for companies that want to attract talented...
What is the difference between a rebrand and a successful rebrand?
Rebranding in itself brings positive emotions – always positive expectations and...
This country is not for the young
Why? Difficult topic, so let’s try to break it down. To better understand the nature of...
Two weeks in good company
Build relationships. Try to help, advise and improve people (even strangers). Act in a way that...
GGE – Employer branding with a good dose of energy
We have completed a comprehensive Brand Feasibility Study for GGE, a leading Slovak energy...
UNIQA – Inspiring coach
We have earned the trust of UNIQA – a company that supports more than 15 million clients...
ASSECO CE – Towards excellence
For Asseco Central Europe, one of the leading providers of technological innovations and modern...
How to build a successful e-commerce brand?
How do successful e-commerce brands differentiate themselves from their competitors in their...
1 + 1 = 3 or another way to grow brands
Luxury fashion brands such as Gucci, Louis Vuitton, Tiffany, Boss have in recent years entered...
Transition from HUGO BOSS to HUGO and BOSS
Whenever someone in the agency reaches out to us to help them navigate the sea of marketing...
Key qualities that make a good leader
Being a leader is not just about being in a position of leadership, but also about inspiring...
What do leading brands do in times of crisis? (2022 version)
This was the headline of an article I wrote at the time of the Covid outbreak, which appeared...
Masterclass in launching a global brand – the best quarterback in the world has his own brand
The best quarterback of all time , Tom Brady, has unveiled his own clothing brand these...
GENERATIONS brings RESSTART
Branding agency Generations comes up with its new visual identity reflecting the changes...
Generations works for NeoVision Eye Clinic
Od spolupráce s agentúrou Generations máme tie najvyššie očakávania. Na slovenskom trhu sme s...
The trend is no longer Work-Life Balance, but Well-Being
The branding process at Generations is a complex process. During the analytical phase, we often...
Leaders want to know the truth and build company and brand strategy on it
With the advent of the coronary crisis, internal communication has become extremely important...
How we increased the attractiveness of the BILLA brand during the pandemic
We are delighted BILLA has chosen Generations branding agency to handle its employer branding...
What was 2020 like?
We are approaching the end of 2020, a year that has presented us all with many challenges, and...
What do leading brands do in times of crisis?
Dear business friends, while just last month restaurants and shopping malls were full, we were...