The best quarterback of all time , Tom Brady, has unveiled his own clothing brand these days – Brady. Although his popularity and celebrity status are huge and he uses them excellently with his brand, nothing is going to do itself. The brand’s launch is built on these 7 strong pillars and Brady has done it in a really thoughtful way:
1. PR
Some predict a similar future and success for Brady as they do for Jordan Brand. You can’t think of anything better than a comparison story with a TOP brand and it’s amazing how such speculation quickly makes headlines.
2. Timing
The American football playoffs begin, culminating in the Super Bowl. In America, few events are more watched, and the Tampa Bay Buccaneers, after last year’s miracle (when a written-off Tom Brady led them to the title), are one of the most closely watched teams. What more than visibility could the Brady brand ask for at its launch?
3. Influencers
Every fashionable clothing brand needs its protagonists. Apart from Tom Brady, it could be his celebrity friends or wife Gisele Bündchen, but Brady has done it even more cleverly. Tom chose young and still relatively unknown university athletes with great perspective and ambition as his ambassadors – just like his brand. A stroke of genius – drive and a focus on performance run through the veins of young athletes who want to make it in America’s best leagues. Win win. Who among them wouldn’t want to be like Tom Brady at the start of their careers? So that’s what athletes like to do, whether they’re track and field athletes, basketball players, football players, or hockey players. Tom Brady has given them space and brought attention to them (and his brand). Young athletes, in turn, reach out to young people and their audiences. And, for example, that’s why he gained 130k followers on IG in 1 day. By the way, if you want to promote the brand, you can sign up in a special section on the site.
