We are approaching the end of 2020, a year that has presented us all with many challenges, and at times it has gone by really slowly. For each of us privately, this year has been a test of strength. For brands, this year has also been a test of their ability to react quickly and flexibly. In 2020, people and companies alike, as is often the case in times of crisis, learned a truth about themselves to which they had to respond. But without naming it, it is impossible to move forward.
Leaders want to know the truth and build their company and brand strategy on it.
Daniel Bradáč
You can’t move forward without a data-driven strategy, clear communication, or the right people. We build our clients’ brands on these three pillars. We are pleased that our strategy – to build brands built on truth and analysis – has proven to be the right one in this difficult year of 2020. Even if we didn’t win on everything we touched. We take this year with humility and thank all our clients and our entire team from the bottom of our hearts for everything we have been through together. And it’s been a lot…
Unipharma – leader in the pharmaceutical market
In the second half of the year, we started working with Unipharma, Lekárne Plus and Apotheke. Working on defining the architecture of these brands, employer branding and their marketing strategy is one of our big current projects.
CRH – the world leader in the construction industry
The positioning of CRH’s core product, a global leader in the building materials segment in six European markets, is our major international project. Just these days, the result has been enthusiastically received by the international team and we look forward to further international cooperation.
Foxconn Slovakia – a leader in the electronics industry
We have a long-standing commitment to building brands operating in the manufacturing sector. This year our portfolio was enriched by Foxconn Slovakia – one of the largest employers in Slovakia and one of the largest manufacturers of electrical engineering in Europe. The end of the year is the culmination of our year-long cooperation on the internal and external campaign “We create the future.”
Generations CEO Podcasts
Like every year, this one was filled with many meetings with inspiring leaders. We are happy that we are able to process them for the audience in the form of CEO podcast – Daniel Bradáč’s interviews with business leaders. The popular CEO interviews are growing to include more and more inspiring leaders: Pavol Lančarič (Orange), Lucia Pašková (Curaprox), Ján Hanuš (CEO Telenor Hungary), Vilo Trška (CEO Procter&Gamble South Africa) to the CEO of Generali Juraj Jurčík. We have ambitious plans for this format next year. Follow us. ????
Websupport – building a global brand
We spent the first half of the year with Websupport analysing and defining branding and its potential in the Slovakia, Czech Republic and Hungary region and this collaboration is one of our major international projects. We believe that we will soon see the global creative for which we have been preparing client inputs.
One article is definitely a small space to describe what this year has been filled to the brim with. We definitely want to thank all of our long-time and new clients for their cooperation and support, which we appreciate immensely.
Wishing everyone a peaceful Christmas and health, peace and love in the coming year.
Daniel Bradáč, Eva Bradáčová and team Generations
