OVB – I want to do business

OVB – I want to do business

We open the topic of business with OVB Allfinanz Slovensko

15% of people want to start a business. There is currently no commercial, state or public entity in Slovakia that is associated with promoting entrepreneurship. This is an ideal space for OVB Allfinanz Slovakia.

OVB – Chcem podnikať

Client's task

The oldest company and the leader on the Slovak financial intermediation market approached us with a request to set up a communication and branding strategy in order to support the positive perception of the OVB brand in the eyes of the public and to improve its reputation on the market.

Generations Solution

We opened the topic of business with OVB Allfinanz Slovakia. Part of our work was:

  • Creating a microsite www.chcempodnikat.sk,
  • content management pages,
  • PPC campaign,
  • social media campaign.

Results

Traffic is an indicator of how many total visits or pageviews the OVB Slovensko website “chcempodnikat.sk” has received.

The second criterion for judging success was time spent on the site – which de facto reflects interest in the topics and data presented. And the campaign gauged interest in the topics – tips, stories, advice, facts and so on – all of which made up the content of the microsite.

Higher traffic than the set KPIs confirms that OVB was successful in attracting visitors and potential clients to the business. During November, when the campaign was launched, the time spent on the site was 12 minutes.

The most interesting for people were the mentors themselves and one of the blogs – “3 most common mistakes that start-up entrepreneurs make in a structural company”.

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