Syncreon is a logistics company, a major supplier to Jaguar Land Rover. It was to become one of the largest employers in the Nitra region.
Syncreon – Recruitment
Brand Launch in Slovakia and Recruitment Campaign
Client's task
Syncreon chose Generations as a partner to assist in the brand launch process as well as recruitment communications.
Generations Solution
The result of our final report is an analysis of the labour market, analysis of the competition, definition of the Syncreon brand on the Slovak market and comprehensive communication of the Syncreon brand.
Idea: It was built on a claim (headline) and a confirmation of the claim (A dot). Because the red dot is also in the company logo. We wanted to show that the new company stands behind its word and the promised benefits.
Launch of Syncreon brand in Slovakia:
- launch of the Syncreon brand in Slovakia,
- CSR campaigns with the involvement and support of the ministry, municipalities and residents of the Nitra region,
- launching social networks,
- PR.
Recruitment campaign:
- printed material,
- OOH,
- ONLINE communication,
- Profession days – event,
- road show.
