Encyclopedia of brand building
What is the difference between a rebrand and a successful rebrand?
Rebranding in itself brings positive emotions – always positive expectations and...
1 + 1 = 3 or another way to grow brands
Luxury fashion brands such as Gucci, Louis Vuitton, Tiffany, Boss have in recent years entered...
Transition from HUGO BOSS to HUGO and BOSS
Whenever someone in the agency reaches out to us to help them navigate the sea of marketing...
What do leading brands do in times of crisis? (2022 version)
This was the headline of an article I wrote at the time of the Covid outbreak, which appeared...
Masterclass in launching a global brand – the best quarterback in the world has his own brand
The best quarterback of all time , Tom Brady, has unveiled his own clothing brand these...
GENERATIONS brings RESSTART
Branding agency Generations comes up with its new visual identity reflecting the changes...
Generations works for NeoVision Eye Clinic
Od spolupráce s agentúrou Generations máme tie najvyššie očakávania. Na slovenskom trhu sme s...
What was 2020 like?
We are approaching the end of 2020, a year that has presented us all with many challenges, and...