The aim of the campaign was to draw attention to a new cure for cancer. And the obstacles were strong limitations for communication and a small budget.
We designed the interactive payment cityligh, a special way to collect donations. The citylight was placed in the Eurovea shopping centre in Bratislava. After donating a symbolic amount of 3 euros, the donor was “thanked” by the animation and left with a good feeling that he had helped one of the four families battling cancer. For this special project, in addition to the idea and creative design, we also created a unique branding and website www.darujteraz.sk, through which people who could not do so in person could also donate.