Thuasne is a French brand operating in 85 countries, with 15 subsidiaries and more than 40 distributors. It manufactures and sells a wide range of orthopaedic, prosthetic and other medical devices.
THUASNE – Stories with wings

Thuasne
Client's task
Increasing brand awareness, promoting emotional bonding and introducing a wide audience to how the brand helps people.
Generations Solution
Stories with wings
Using original film stories of Thuasne clients, we showcase the brand’s broad reach, diversity of target audiences and breadth of product portfolio. What connects them is the story – a real human story – a celebration of the powerful people Thuasne helps to live, to experience, to simply live life more fully, more easily, or more healthily.
In addition to films with powerful testimonies, we also developed a microsite and disseminated the films through a unique social media strategy.
Our services for Thuasne
- Brand idea
- Visual and communication identity
- Creative idea and implementation
- Communication strategy
- Social media strategy and campaign