We have created a new sub-brand. Creating a new brand for white cement within the Danucem product portfolio allowed us to ask for more value based on the distinctiveness of location, quality and limited quantities.
Rohoznik White – New brand of white cement
How to increase the value of white cement, which has a large market application in the future?
Client's task
How to increase the value of white cement in a market where competition is high and production capacity is limited?
Generations Solution
We created ROHOZNIK WHITE – a brand built on geographical location, as the whole of Europe recognizes the quality of white cement from Rohožník. For our client we designed the positioning, name, design, corporate identity as well as basic communication solutions.
The design of the logo is based on the coat of arms of Rohožník, in which there is a white knight as a symbol of the power and strength of white cement.
