NeoVision – Communication concept

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A new communication concept for a premium brand of a chain of eye clinics.

The world brings us many experiences worth seeing. Overcoming the fears and myths of surgery makes sense because – it’s worth seeing. I know surgery is not cheap, but the benefit is priceless – it is worth seeing. The patients we have helped have opened up new, unexpected possibilities for them and that – is worth seeing. We are investing and will continue to invest in the latest technology because – it’s worth seeing.

Under this central slogan, we have created an aspirational and positive communication concept covering the client’s communication needs in the broadest spectrum of media over the long term.

If you have an eye defect, it prevents you from seeing all the beautiful things the world has to offer. If you want to remove it, you have to make a decision, show some activity, at least take that first step – think, speak up, call, come in. And it is this moment of overcoming the obstacle that accentuates our solution.

This solution allows us to play an active game with the percipient of communication. To develop it into a wide range of media, even in a positive sense to “parasite” on the communication of other subjects or public space.