Fontana – Make the cut

Fontana is a manufacturer of knives and cutting components for agricultural machinery, supplying markets on 3 continents.

Find a universal idea for Employer branding, branding and brand idea to increase brand recognition, employee engagement and collaboration and unification for the company’s progression and expansion into English speaking markets – Australia and North America.

Make the cut

It is an anglophone idiom meaning to achieve a specified standard, level or qualification, especially in the context of a competition or selection process. Only the best will make it through, pass the sieve and get the opportunity.

The idea allowed us to pull employees together for a common goal, put positive pressure and unite them for a clear purpose. It brought open communication between management and employees and introduced transparent criteria for their appraisal. It introduced tools for internal awareness.

At the same time, it brought an idea for the company’s external communication that retroactively increases the pride in the brand from the external environment.

It created an effective platform for the firm’s expansion into English-speaking markets and confirmed the firm’s internationally successful position in existing markets and with existing customers through a push for product innovation.

• Brand Insight Interview
• Brand Feasibility study
• Brand idea
• Visual and communication identity
• Employer Branding
• Communication strategy
• Communication strategy for expansion – sub-brand creation