DOVIDO is a successful Slovak company that operates also on international markets (its primary focus is design and sales – wallpapers, paintings, stickers, posters, painting). Marketing and communication have so far been almost exclusively focused on performance marketing.
Dovido – Building a global brand
How to differentiate a company that operates in 8 markets in Europe?
Client's task
Our role was to help PPC and digital campaigns with branding. To differentiate a company that operates in 8 markets in Europe and has further expansion ahead of them.
Generations Solution
Based on the survey, we focused on the most significant benefit that customers appreciated, namely the wide choice of designs.
Idea: Design for every day. Claim speaks of a wide choice for all. For lovers of nature, modern art and abstract design.
A character that catches the eye
Campaigns with a mascot create a stronger emotional response and better brand recall, according to research. That’s why we created the fluen device “Dovidek” – a friendly advisor who advises, helps, comments and communicates across all mediums.
Thanks to its signal yellow colour, Dovidko also catches the eye of a potential buyer in the increasingly popular Google image search. This helps to increase organic traffic to the site.
