Any Generations creative is built on a thorough analysis, from which we develop a key Brand idea. We never just create based on brand sentiment or a brief. Your brand is your business and it’s a living organism that we need and want to get to know in advance.
We always then dissect the brand idea into 360° communication. We check in practice whether it works for any target or customer contact point.
Visual identity is about how a brand looks – from the logo, to the colours, to the typography. Communication identity sets the tone and the way a brand speaks to its customers. At Generations, we create identities that are not only modern and aesthetic, but also fully reflect the brand’s values and target audience. This ensures that every interaction with the brand comes across as professional and authentic.
In this process, AI is our friend, but we will never offer mediocre generated solutions to our clients.