At Generations, we help companies first define the corporate culture that the company has. Then, if necessary, transform it into a desirable corporate culture that best describes top management and most supports business, teamwork and engagement. Building a company culture is a top down process. Like the CEO, like the company. That’s why it’s important for employees to understand their leadership and understand what type of company culture you have and need to achieve your goals. Corporate culture is the foundation of an organization. Describing it consciously promotes healthy company growth. We believe that a strong company culture is the foundation for growing and retaining talented employees.