Encyclopedia of brand building
Key qualities that make a good leader
Being a leader is not just about being in a position of leadership, but also about inspiring...
What do leading brands do in times of crisis? (2022 version)
This was the headline of an article I wrote at the time of the Covid outbreak, which appeared...
Leaders want to know the truth and build company and brand strategy on it
With the advent of the coronary crisis, internal communication has become extremely important...
What do leading brands do in times of crisis?
Dear business friends, while just last month restaurants and shopping malls were full, we were...