DeutschMann is a Slovak freight forwarding company that has been providing transport for its clients in Europe and worldwide for 25 years. It is one of the most important socially responsible companies both locally and in Slovakia. It supports dual education, charity and cultural, social and sporting events.
DeutschMann
A company that moves the world for the better
Client's task
Find an idea and solution for Employer branding, branding and brand ideation to increase brand awareness and improve positioning in the job market, as well as an HR campaign aimed at attracting new employees.
Generations Solution
We are moving the world for the better.
Brand Idea and Claim expresses both the company’s area of operation and its attitude to business, life and working conditions of its employees as well as the community in which it operates. The Idea allowed us to pull employees together for a common goal, exert positive pressure and unite them for a clear purpose. The heroes of the HR campaign are the employees themselves. Through their personal story, they become ambassadors of their own brand.
The HR campaign also made unique use of partnership, sponsorship and CSR activities, which became an organic part of the campaign and created a positive image of the brand on the labour market.
Our services for DeutschMann
- Brand Insight Interview
- Brand Feasibility study
- Brand idea
- Visual and communication identity
- Employer Branding
- Communication strategy
- HR campaign – strategy and implementation
