Rinee – Sign of Love

It presents a line of several designs of earrings, bracelets and necklaces with the ambition to become one of the most sought-after brands of women’s and children’s jewellery.

This unique jewellery celebrates the strongest and most heartfelt bond – the love between a mother and her child. This is the spirit behind the brand’s launch with a mother and daughter collection that invites you to explore the world of Rinee.

• To create a popular brand of women’s and children’s jewellery from the original workshop of Slovak designer Katarína Vavrová.
• Launch of the brand on the Slovak market under the name Rinee.
• Define its values and identity.
• Find a way to reach the target group.
• Generate emotion, awareness, popularity and credibility.
• Fill the online and offline space with quality content that communicates the brand in the right way.

We turn visions into reality and create an unmistakable brand for the client. It was the same with Rinee. Our goal was to build on a valuable piece of jewellery with a valuable emotion so that one supports the other.
The creation of Rinee jewellery was inspired by the birth of Katarina Vavrova’s daughter, the author of the designs. The initial impulse was therefore an emotion. This is the basis of our concept.

Our intention was to build a solid branding strategy for the client in order to reach out and differentiate themselves.

One of the significant elements that we saw as distinctive and iconic was the “love sign”, the red dot in the logo, which is a metaphor for the perfect piece of jewellery. For Rinee, we created a subtle design that represents a key visual that supports the glamour of the jewellery, as well as a way of communicating that is poetic and tender. We dressed the brand’s website in a stylish, yet still subtle and clean design that draws attention to the product through its simplicity.

Another way of presenting the brand was the placement of an exclusive discount voucher for a babybox, which is given to mothers in hospitals after the birth of their child.

The dresses I designed embody grace, softness, fragility and girliness.

Katarína Vavrová

• The number of potential customers who registered their e-mail for product and information about the launch of the sale exceeded 100 e-mail addresses in the first few days .
• On social media, the fan base has climbed to 200+ followers in the first 2 weeks .
• In the first 24 hours of the launch of the brand new e-shop, 11 products were sold, and sales are growing every day.
• Media interest in the new jewellery brand was already evident in the early days of its communication.