BILLA – sikovni.sk

We are delighted BILLA has chosen Generations branding agency to handle its employer branding and recruitment campaign. Employer branding is one of the key know-how of our agency. Instead of a campaign, we brought our client flexible solutions and tools that can be used in the long term and respond to changes in the company. We were able to test the flexibility of the solutions unexpectedly quickly, as the COVID-19 pandemic arrived at the time of the project launch.

Build employee pride in the BILLA brand and make BILLA the employer of choice.

We built creativity on appreciation. What BILLA can or wants to value in its employees and potential employees, and what the employees themselves value about working at BILLA. Our research and many workshops with employees, management, HR, marketing and PR led us to this approach. In-depth discussions and other tools that we use in our agency.

The central medium of the campaign is the microsite sikovni.sk – a website for employees and future employees of BILLA. On it, we present the stories of specific employees, introduce the benefits and pillars that underpin the employee culture at BILLA, and show the employee environment at BILLA headquarters, warehouses and stores.

Erik Reingraber

• We evaluate the employer branding project positively. Despite the fact that the client did not do an internal survey, thanks to the feedback from the managers we know that the employees have met the campaign, registered the 4 pillars and are gradually getting to know them thanks to the internal communication activities.
• The second positive fact is the number of visitors to the sikovni.sk microsite. The site was visited by almost 60 thousand. The number of unique users and the number of users who regularly returned also increased.
• Last but not least, the number of job applicants has increased, which can be attributed both to the situation surrounding the pandemic and to well-targeted communication.